Leigh and Lloyd, a tier 2 construction company operating in Nigeria, was looking for more positive exposure. They wanted to showcase the strength of their company and the diversity of their offerings.
Taking a cue from their previous identity, we used the double L to portray what the company has successfully been doing in its years of operation; Pushing Limits. This guiding principle for the brand was established by working with and listening to their people.
The new identity was used to create distinct corporate … that clearly showcase the brand as a market leader.
We created brand guidelines articulating the correct usage of their identity and platform documents to educate the employees on how to live up to the brand promise.
We included concept designs for their online presence and corporate communication.